Thread of Yoona's Effect x SoldOut 

1. Brands she endorsed
2. Fanmeeting she holds
3. Things she wear
4. Products she used
5. Etc 




"Among the advertising models, Yoona, who boasts a high ransom price, was selected" 😊

Used by a quarter of the total population with 15 millions app downloads & 10 million members. Estimated last year's transaction was 400 billion won & total transaction was over trillion.


The average number of app installers per day after ad launching increases by 12% compared to the average in January. Compared to last December, it has grown by 30% 👏

"Yoona is one of the few celebrities who have a good image with high popularity" 



"Top Star" in Insurance Industry as their Model Endorsement 

1. Yoona - DB Insurance
-> Exceeding 10M Customers 

BA of other companies keep changing, only Yoona stay still for 3 years 



EsteeLauder - Sales & Earnings 

- Asia-Pacific increased 35% - $1,775 million

The upside in sales contributed by Asia/Pacific region

Yoona as Asia Pacific Region Brand Spokesperson 






The Michael Kors' T-shirt & Bag that Yoona used went Sold Out!




3 Version of Yoona Cover Magazine for L'Officiel in GlobalYes24 are all sold out!


(Thread of YOONA's Effect)

Almost everything she did, things she endorse or she wore/touches are Trending or Sold Out. 

Yoona is the Favorite Celebrity of the Brand & can stimulate consumption of various ages & promotes good effect.

Lay's Taiwan 



DVSN ball cap that Yoona wore at Suvarnabhumi airport is sold out 😳





YoonA's batch of Michael Kors collection (from Harper Bazaar pictorial)

SO FAR SOLD OUT ITEMS: 7 

The brand of hat that YoonA wore in #SummerNight MV and on her IG post, 'Helen Kaminski' official instagram said that the hat went Sold Out! 



1. No.1 Cosmetic Brand in Korea
2. Innisfree overtook The Faceshop in sales to claim the top spot
3. Innisfree Hit 1 Trillion Won sales

Regardless she renew her contract/not, YoonA’s impact to the brand is massively significant & none can make sales up to 1 trillion won sales