Yoona has been called a "CF Queen" due to her several television commercial films, and has been a spokesperson for various brands.
Having appeared in CFs even before her Girls' Generation debut, the success of Yoona's music and acting careers have led her to individually endorsing almost 40 brands internationally, notably long-time collaborator Innisfree, including ten in 2019 alone.
CNN credited her as "one of the household names in the Asia-Pacific region" which has helped Korean beauty brands become popular in China.
In 2012, she appeared in at least 20 commercials and was ranked fifth among celebrities with the most commercial appearances by TVCF, South Korea's largest advertisement information site.
Check out all her CF's listed below
- Elite
Uniform (2004–2007)
- Teun
Teun English “Follow Me” (2006)
- Sanyo
Eneloop Rechargeable Battery (2006)
- Sunkist
Lemonade (2007)
- Solar-C
Vitamin (2007)
- Clean
& Clear (2008–2009)
- YeJiMin
(2008–2009)
- Innisfree
(2009–2020)
- S-Oil
(2010)
- Everland's
Caribbean Bay (2010)
- Cartier's
LOVE (2010)
- Daum
Screensaver (2010 – 2011)
- EIDER
(2011–2013)
- SK
Telecom (2012–2013)
- Alcon
Contact Lense (2012 – 2014)
- Ciba
Vision Fresh Look & Ciba Vision Dallies (2012–2013)
- Cartier
Jewelry (2014 – 2015)
- UNIHERO
(2015)
- H:CONNECT
(2015–2017)
- Lovcat
(2015 – 2016)
- God
Of War - Zhao ZI Long (2016)
- Lee
Jeans (2016 – 2018)
- Crocs
(2017)
- Hanssem
Vacuum Blender (2017)
- Ragnarok
Mobile (2018)
- Pandora
(2018 – Present)
- Hyundai
Duty Free (2018 – Present)
- Tous
les Jours (2018 – 2020)
- DB
Insurance (2018 – Present)
- HY
Fresh One Day Vegetable (2018 – 2019)
- LAY'S
TAIWAN (2019 – 2020)
- Michael
Kors (2019 – 2020)
- SK
Group Social Value (2019 – Present)
- Jello
Chat App (2019 – Present)
- Korea
Tourism Ambassador (2019 – Present)
- Jigott
(2020)
- Estée
Lauder : Asia Pacific Ambassador (2020)
- Miu
Miu (2021)
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