Girls' Generation was SM Entertainment's exclusive female project that succeeded S.E.S and BoA. There was also an attempt called Cheon Sang-Ji-Hee The Grace, but they did not elicit a remarkable response from the market. At least, the only thing that can tie Girls' Generation with Cheon Sang Ji-hee is the team name written in Chinese characters. Of course, the name was not thrown away as Lee Soo-man, the founder of SM, wrote it for the Asian market like TVXQ. Lee Soo-man dreamed of a global era of SM through Girls' Generation.

As the Hallyu site Allkpop pointed out, Girls' Generation, with its overwhelming visuals, sword-like choreography, and unparalleled singing ability, may not have reached younger girl groups such as Twice or Black Pink in global popularity, but the popularity they enjoyed at the time is not. It was truly "extraordinary". Whether voluntarily or unintentionally, these steps, which became a clear foundation for the recognition of juniors, started from 'Reunited Worlds' and continued to grow steadily for 10 years until 'Holiday Night' Over and over again, I never bowed my head. The number of members of Girls' Generation is the same as Super Junior's. Taeyeon, Jessica, Sunny, Tiffany Young, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun came into SM's arms through different situations that seemed to resemble each other.

Taeyeon, the leader and main vocalist, inherited her musical talent from her parents at an early age. Her father sang in an amateur band and her mother almost swept a national nursery rhyme contest in her childhood. He won 'Singer' at the 8th SM Youth Best Contest held in 2004, became a SM trainee, went through Girls' Generation, and has held the microphone the longest (and notably) as a soloist until July 2022. Remains. Yuri, similar to Taeyeon, joined Girls' Generation by becoming the best dancer in the 1st SM Youth Best Contest in 2001. Answered and got to now. Currently, Yoona is more prominent in acting than in her music.

Jessica joined SM 22 years ago when she caught the eye of a casting manager at a department store in Bundang, Gyeonggi-do, and joined the team after more than 7 years of trainee life, just like 'Dancing Queen' Hyoyeon. The funny thing about her is that two years after her older sister debuted, her younger sister Krystal also joined SM as a member of f(x). What caught the eyes of the casting manager was Seohyun, who was naturally exposed to music because her mother ran a piano academy. Seohyun caught the eyes of an SM employee on the subway to go to Lotte World in Seoul, and at that time, he lived far from music. Like Jessica, who was born in San Francisco, Tiffany Young is a third-generation Korean born in Los Angeles, USA. He entered the entertainment industry in 2004 at the invitation of his older brother to audition for a festival in Los Angeles. Tiffany heard SM and BoA's music at the festival and was deeply impressed, so she decided to go to Korea. It happened when he was 16. Unlike the overseas members, Sunny is famous as Lee Soo-man's nephew. After honing his dance and singing skills at Star World, an entertainment company run by his father since he was in 5th grade, he fell into disappointment when the duet debut he had prepared for failed. The person who led him into Girls' Generation was Ayumi from the idol group Suga, who debuted in the early 2000s, and Sunny was able to realize her dream only after her senior auditioned for SM. Sooyoung was also a prepared member like Sunny. In 2001, when he was 12 years old, in the Korea-Japan ultra-idol audition organized by the Japanese TV Tokyo reality program 'Asayan', he was selected by over 7,100 people and also with 8,600 Japanese contestants with Marina Takahashi. He formed the duo Route0 and worked in Japan for two years. Root Young continued his activities by releasing three singles and one DVD, but with no tangible results.

In this way, the girl group Girls' Generation starts with nine members. On July 27, 2007, Mnet made an unofficial debut through Mnet's 'M Countdown' with 'Reunited Worlds' held for 5 years, which was almost sung by the girl group Milk, in which actor Seo Hyun-jin was a member, and made an official debut on SBS Inkigayo about a week after that. Those who made their debut, remake Lee Seung-cheol's 'Girls' Generation', as if they had been waiting for them for 18 years, took on the inevitable crossroads between Wonder Girls and K-pop girl groups, who created the origin of the hook song with 'Tell Me'. The so-called 'So-Deokhu', which refers to a fan of Girls' Generation, also appeared not far from their debut.

However, unlike JYP, which went all the way to overseas with 'Nobody', Lee Soo-man chose the 'mature' side, which he learned from trial and error. Girls' Generation's maturity comes from 'Gee', a creative group formed by Ahn Myeong-won and Kim Young-deuk (ED). 'Gee', which left an amazing record of being number one for 9 consecutive weeks on KBS Music Bank, has since gone beyond Girls' Generation's signature song and remains a K-pop masterpiece, giving hope to SM and Girls' Generation's well-being. Since then, Girls' Generation has significantly narrowed their relationship with the public through entertainment and reality programs that appeared in a timely manner based on the abilities of the members who have been trained from trainee days to actors, models, DJs, etc., and Taeyeon is 11 years older than Jung Hyung-don. The Uncle Fan Syndrome, which erupted from MBC's 'We Got Married', which he appeared on and appeared in, led them to an area they could not easily touch. Girls' Generation's maturation culminates in 'Naengmyeon', which Jessica sang with Park Myung-soo at 'Infinite Challenge: Olympic Boulevard Duet Song Festival', staying at the top of the music charts for three weeks. In the end, around the time of the release of 'Tell Me Your Wish (Genie)', the words of "loyal to the country, superiors, and Girls' Generation" were circulating among the soldiers, and the idol group culture, which had been dismissed as the exclusive property of teenage girls, became an adult male. There was also a rare sight of being transferred to the floor. At that time, Girls' Generation enjoyed its heyday between Wonder Girls, long-time rivals, and the rookie 2NE1.


Girls' Generation, who has completely conquered the public in their home country, has finally begun to look abroad (which means 'mature' is over). With their 2nd album 'Oh!' and 'Run Devil Run', which featured "Black Sausy" in black leather costumes, they began to reap the benefits of YouTube marketing, which was particularly valuable in Thailand. Propaganda in Thailand soon led to a three-hour concert at a 10,000-seat concert hall in China, and served as a stepping stone to Japan, where Girls' Generation was fully consumed through YouTube. Japan welcomed Girls' Generation. Girls' Generation, who mobilized 22,000 spectators for three showcases, heralded an unusual popularity in the Japanese market that BoA had built. In fact, the showcase became a hot topic at the national level enough to be covered as the main topic for 5 minutes on the NHK 9 o'clock news. On the other hand, Japanese Girls' Generation in 2010, who faced Kara, who was enjoying great popularity with 'Mr. It was. Girls' Generation's success in Japan brought the 'SMTown Live 10 World Tour' that confirmed the interest of China and the United States, and brought to life the so-called 'Virtual Nation', the East-West single market strategy that Suman Lee had dreamed of.

And in August 2022. It is said that Girls' Generation will return as a whole with an album commemorating the 15th anniversary of their debut. Selected as 'Best K-pop girl group of the past 10 years' by Billboard It is the first comeback in about 5 years since 2017, “leaved when applauded”. The return of a girl group legend. Whether you have high expectations or not, fans and the market are already buzzing.

Source: IZE